Not that much, on closer inspection, as the affair shows some “ woke-washing ” on the part of Ubisoft, now quick to quench any fire started by indignant activists – even if it means igniting others in the process. The fact that a company recently marred by sexist scandals decides to cut ties with a personality like Lewis might seem paradoxical.
Twitter user since 2007, this feminist activist has more than 134,000 followers and this year published her first essay, Difficult Women: A History of Feminism in 11 Fights. 37-year-old journalist based in London for The Atlantic magazine, she covers subjects ranging from politics to culture (theater, video games). And of the big boss promising answers adapted to “ inappropriate behavior ” as well as in-depth changes in a corporate culture deemed toxic.Ī month after these fine words, Ubisoft stood out by dismissing from its latest hit game Helen Lewis, victim of online harassment for years because of certain stances taken by her. In its message, unveiled by Libération, we learn that 25% of the 14,000 employees who participated in it “have experienced or witnessed, over the past two years, inappropriate behavior ” in their workplace. In early October, Yves Guillemot, CEO of Ubisoft, recognized the extent of the problem in a letter to its 19,000 employees recently surveyed by an independent anonymous survey. The French video game giant, to which we owe successful franchises such as Assassin’s Creed, Just Dance and Rayman: Raving Rabbids, was criticized at the beginning of July with various investigations, in particular in Libération and Numerama, for gender-based and sexual harassment factors that would have been tolerated or even covered up by the company’s management. The summer of 2020 has been disastrous for the image of the Ubisoft company, and autumn is not looking brighter.
Her voice will soon be removed from it: the French video game giant, recently targeted by a series of sexist scandals, has yielded to accusations of transphobia targeting Lewis. British journalist Helen Lewis participated in a podcast included in “Watch Dogs: Legion”, Ubisoft’s latest release.
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